TY - BOOK AU - McLaughlin, Raymond W. TI - The Ethics of Persuasive Preaching: / SN - 0801060516 AV - BV4235.E75 .M16 1979 PY - 1979/// CY - Grand Rapids, MI : PB - Baker Book House KW - Preaching.Christian ethics—Baptist authors.Persuasion (Rhetoric) N1 - The focus on ethics -- The ethical situation -- The ethical measure of persuasive preaching : measuring ethics by the ends sought -- The ethical measure of persuasive preaching : measuring ethics by the means used -- Current ethical standards for persuasive speaking -- The biblical standard for persuasive preaching -- The Christian persuader's ethical obligation : some practical suggestions -- The ethical responsibilities of the congregation -- Accepting ethical responsibility ER -