Schwartz, Barry The paradox of choice : why more is less / Barry Schwartz - Rev. ed. - New York : Ecco, 2004 - xix, 273 p. : ill. ; 21 cm. ISBN: 0060005688 9780060005696 Subjects--Topical Terms: Choice (Psychology) Decision making. LC Class. No.: BF611 / .S38 2004