TY  - BOOK
AU  - Rushkoff, Douglas 
TI  - Coercion : : why we listen to what "they" say 
SN  - 157322829X
AV  - P94  .R87 1999
PY  - 1999///
CY  - New York : 
PB  - Riverhead
KW  - Mass media Influence
KW  - Overreding
KW  - Persuasion (Psychology)
ER  -